The maker of that rub, Mike Davis, is one of the top BBQ Comp cookers in the country, he makes some good rubs. While I have not tried his steak seasoning, his BBQ Rub is excellent.
Treasurer, Great Lakes BBQAssociation
Rubbed, Smoked, and Sauced Competition BBQ Team-
22 1/2" WSM, 2 18 1/2" WSM's, 22 1/2" Weber Kettle