Good question. I aint never tried making any from scratch. This one looks plausible. Might be tempted to spike it with a little good quality lemon pepper.
BBQ Spice Rub Recipe - Allrecipes.com
Here is another which come from another forum. Looks even better to me.
RowdyRawhide said this one time (quote)
Here is my chicken rub recipe, I think it is a mix of a couple of recipes that I have found and a little of my tweeking. I use it for beer can chicken as well
1 T Onion Powder
1 T Garlic Powder
2 T Turbinado (sugar in the raw)
1 T Kosher Salt
2 T Paprika
1 tsp Black Pepper
1 tsp Chili Powder
1/2 tsp Cumin
1/2 tsp Cayenne
1/2 tsp Lemon Pepper
I am very liberal when I put this on, if you beer can one I push the rub all the way down and around inside the skin, then I pull the extra skin up over the neck hole and weave toothpick through it to keep it closed.
Hope this helps.
Edited by RowdyRawhide - 8/18/10 at 11:09pm