MARKETING MY SAUCE AND RUB - BBQ Central

Go Back   BBQ Central > Corporate Administration > General (Non-BBQ) Discussion
Click Here to Login
Reply
 
Thread Tools Display Modes
 
Old 02-08-2007, 05:43 PM   #1
Cooker
 
Forkin Pork's Avatar


 
Join Date: Feb 2007
Location: Stamford, Connecticut
Posts: 298
MARKETING MY SAUCE AND RUB

Hey everyone,
I been using my own sauce and ruib for about a year now and everyone thinks I should get it out on the Market, or at least sell it on the internet.

Anyone have an idea about how I would go about doing that

Northsmoke Connecticut [/b]
__________________

__________________
Forkin Pork BBQ Team.... Meat the Competition
Servsafe Ceritified, Culinary Arts School
Enjoy Doing Charcuterie
Ceritfied KCBS Judge
Weber Silver. Weber 22" Smokey Mountain
Up Graded Backwoods Party w/GURU < SOLD
Lang 84 Deluxe < SOLD = Bad Move, miss my girl :(
Forkin Pork is offline   Reply With Quote
Old 02-08-2007, 05:45 PM   #2
Web Celeb
 
Greg Rempe's Avatar


 
Join Date: Jan 2005
Location: Cleveland, Ohio
Posts: 8,177
I would suggest getting one of the last banner ad spots on the forum! Also look in to podcast commercials for advertising!! Go to the homepage and click on the "Advertise" button for all the details!

or

www.bbq4uads.com
__________________

__________________
Host of The BBQ Central Radio Show
www.thebbqcentralshow.com
Greg Rempe is offline   Reply With Quote
Old 02-08-2007, 05:48 PM   #3
Official BBQ Central Mark
 
Bruce B's Avatar


 
Join Date: Jan 2005
Location: Utica, MI
Posts: 6,758
Perhaps a sample of your rub and sauce and I would able to advise you and perhaps head up a marketing strategy for your products...ask Larry Wolfe about the wonderful job I did for him with his recent Holiday Special that we ran for his Wolfe Rub. A tremendous success!
__________________
Bruce
Treasurer, Great Lakes BBQAssociation
www.glbbqa.com
Rubbed, Smoked, and Sauced Competition BBQ Team-
22 1/2" WSM, 2 18 1/2" WSM's, 22 1/2" Weber Kettle
Bruce B is offline   Reply With Quote
Old 02-08-2007, 05:55 PM   #4
Official BBQ Central Mark
 
Finney's Avatar


 
Join Date: Jan 2005
Location: Savannah, GA and Somewhere near Lexington, NC
Posts: 8,563
Quote:
Originally Posted by Bruce B
Perhaps a sample of your rub and sauce and I would able to advise you and perhaps head up a marketing strategy for your products...ask Larry Wolfe about the wonderful job I did for him with his recent Holiday Special that we ran for his Wolfe Rub. A tremendous success!
That might work... Or you stuff might just sit on Bruce's self.

Several people have been through it all ready. Maybe one will come to help.
__________________
Chris

"Of all the imaginary friends I've had, I don't think there was one that I didn't end up having to kill."

in seach of Umami
Finney is offline   Reply With Quote
Old 02-08-2007, 06:10 PM   #5
BBQ Centralite
 
Woodman's Avatar


 
Join Date: Jan 2005
Location: Mentor, Oh
Posts: 4,457
Quote:
Originally Posted by Bruce B
Perhaps a sample of your rub and sauce and I would able to advise you and perhaps head up a marketing strategy for your products...ask Larry Wolfe about the wonderful job I did for him with his recent Holiday Special that we ran for his Wolfe Rub. A tremendous success!
So Larry is making his own rub now?????
__________________
"I was born to cook for people"
Woodman is offline   Reply With Quote
Old 02-08-2007, 06:24 PM   #6
Official BBQ Central Mark
 
Puff's Avatar


 
Join Date: Feb 2006
Location: Warren, Mi.
Posts: 12,331
Samples are a good thing. I'd try that first
__________________
Pitboss/ Sous Chef/ Manager at Holiday Market Smokehouse
Royal Oak Mi.
Puff is offline   Reply With Quote
Old 02-08-2007, 07:19 PM   #7
Cooker
 
Forkin Pork's Avatar


 
Join Date: Feb 2007
Location: Stamford, Connecticut
Posts: 298
Samplies

Hmmm.......maybe I should patten it first before I go given out samplies.
I mean, I may be a northerner, but I can Q....and I can sauce and rub.
And besides...there is something that makes me nervous about doin business with the mob.
__________________
Forkin Pork BBQ Team.... Meat the Competition
Servsafe Ceritified, Culinary Arts School
Enjoy Doing Charcuterie
Ceritfied KCBS Judge
Weber Silver. Weber 22" Smokey Mountain
Up Graded Backwoods Party w/GURU < SOLD
Lang 84 Deluxe < SOLD = Bad Move, miss my girl :(
Forkin Pork is offline   Reply With Quote
Old 02-08-2007, 07:32 PM   #8
Pork Butt
 
gator's Avatar


 
Join Date: Dec 2006
Location: Coppell, TX
Posts: 170
Northsmoke,

There are lots of guys on the net doing it, I am rather new to the game...but, I would ask - question #1 - Are you doing this for fun or for real? Big difference in time and money. What are your expectations?

Gator
__________________
- It's easier to do nothing. Do something.

https://www.sucklebusters.com/bbq-rubs-c-21.html
gator is offline   Reply With Quote
Old 02-08-2007, 09:31 PM   #9
Official BBQ Central Mark
 
Bruce B's Avatar


 
Join Date: Jan 2005
Location: Utica, MI
Posts: 6,758
Re: Samplies

Quote:
Originally Posted by Northsmoke
Hmmm.......maybe I should patten it first before I go given out samplies.
I mean, I may be a northerner, but I can Q....and I can sauce and rub.
And besides...there is something that makes me nervous about doin business with the mob.
Mob??? Waste Management Consultant my friend, and don't you forget it.
__________________
Bruce
Treasurer, Great Lakes BBQAssociation
www.glbbqa.com
Rubbed, Smoked, and Sauced Competition BBQ Team-
22 1/2" WSM, 2 18 1/2" WSM's, 22 1/2" Weber Kettle
Bruce B is offline   Reply With Quote
Old 02-08-2007, 09:34 PM   #10
God O'Que
 
Uncle Bubba's Avatar


 
Join Date: Feb 2005
Location: Boardman, Ohio
Posts: 2,689
Takes a lot of things to bring a product to market correctly...and legally.
__________________
Uncle Bubba

"I'd rather be dead in my skin than be a fan of a Redskin."
Uncle Bubba is offline   Reply With Quote
Old 02-08-2007, 10:03 PM   #11
Official BBQ Central Mark
 
Puff's Avatar


 
Join Date: Feb 2006
Location: Warren, Mi.
Posts: 12,331
Re: Samplies

Quote:
Originally Posted by Bruce B
Quote:
Originally Posted by Northsmoke
Hmmm.......maybe I should patten it first before I go given out samplies.
I mean, I may be a northerner, but I can Q....and I can sauce and rub.
And besides...there is something that makes me nervous about doin business with the mob.
Mob??? Waste Management Consultant my friend, and don't you forget it.
__________________
Pitboss/ Sous Chef/ Manager at Holiday Market Smokehouse
Royal Oak Mi.
Puff is offline   Reply With Quote
Old 02-08-2007, 10:55 PM   #12
Moderator
 
Nick Prochilo's Avatar
 
Join Date: Jan 2005
Location: Long Island, N.Y.
Posts: 16,367
Send me a sample, I'll handle it from there. I pretty much put Wolfe rub on the map! I was gonna try marketing Puffs sausage but.....................
__________________
I hope this isn't negative!
Nick Prochilo is offline   Reply With Quote
Old 02-08-2007, 11:11 PM   #13
Official BBQ Central Mark
 
Bruce B's Avatar


 
Join Date: Jan 2005
Location: Utica, MI
Posts: 6,758
Quote:
Originally Posted by Nick Prochilo
Send me a sample, I'll handle it from there. I pretty much put Wolfe rub on the map! I was gonna try marketing Puffs sausage but.....................
I think we all know what you're doing with Puff's sausage..... [smilie=a_holyshit.gif]
__________________
Bruce
Treasurer, Great Lakes BBQAssociation
www.glbbqa.com
Rubbed, Smoked, and Sauced Competition BBQ Team-
22 1/2" WSM, 2 18 1/2" WSM's, 22 1/2" Weber Kettle
Bruce B is offline   Reply With Quote
Old 02-09-2007, 04:54 AM   #14
Official BBQ Central Mark
 
Larry Wolfe's Avatar


 
Join Date: Jan 2005
Location: Bealeton, Virginia
Posts: 14,969
Re: MARKETING MY SAUCE AND RUB

Quote:
Originally Posted by Northsmoke
Hey everyone,
I been using my own sauce and ruib for about a year now and everyone thinks I should get it out on the Market, or at least sell it on the internet.

Anyone have an idea about how I would go about doing that

Northsmoke Connecticut [/b]
I know it seems like these guys are mooching for free rub, but.......................it is indeed a good idea to see how the general public is going like your products. Yeah it's gonna cost you a little to do this up front, but it's better to do it this way than it is to fork out a minimum $5-$6k to properly market your products and then find out it's not as good in the public realm as your "friends" thought it was. Friends, co-workers, acquaintences aren't really people you want giving you "yeah it's real good" opinions of something you're getting ready to invest a good amount of money into. If you're serious about doing this, I would recommend you set a limit for yourself financially and offer to send out about a 4oz sample to however many people you can afford or want to send it to and ask for feedback. Don't bother asking people on this board to be honest, they certainly will. Sometimes painfully honest, BUT that's a definite good thing in this case. If the majority come back and say they don't care for your product it's time to cut your loses in most cases. If the overwhelming majority says it's great, then go to step 2.

Step 2.

Contact your states Dept of Agriculture, at least that's who got the ball rolling for me and without them I would have been lost. They were some of the most helpful Government people I've ever dealt with and I've worked for the Fed Gov. for close to 20 years so I know!!! Anyways. They should be able to at least point you in the right direction. However if they are not as helpful as Va's then contact your County Government and Health Dept. and tell them what you are doing how you are going to do it and see what they say. If your state permits you to bottle in your home be prepared to give your first born to make it happen! Some states will let you bottle in an FDA approved kitchen that serves food to the public (ie, Elks, Moose, VFW, Churches, etc.) What I would suggest is for you to look into a co-packer to do your bottling for you, some of them will drop ship directly from their packaging plant to your customers for a small fee. Having a co-packer package your product is the WAY to go. Yes it's going to cost you an arm and a leg to get a batch made, but it will save you so so so so so so much trouble.

More stuff you need. 1. Business License (at least in Va you do, check with your state) 2. Insurance 3. LLC or some type of corporation. (this will protect you, your family and your personal assets if you are ever sued)

It's 4:30 in the morning, but I think I covered most of the stuff to get you started. If I think of anything else, I will add it later.

Oh, one more thing. Don't even attempt to do this unless you LOVE doing it. If you think you're going to start selling your rub and become rich overnight or at all, rethink what you're doing. If your already rich invest in Wolfe Rub!! I feed off my passion for food, bbq and cooking by running Wolfe BBQ Seasonings. I always dreamed of having my own business doing something I love and I'm doing it regardless of the profits. Yes you can make money selling BBQ Rubs/Products but it will not happen overnight and maybe not at all. It more than certainly won't happen with just internet sales!!! Good luck in whatever decision you make!
__________________
Larry Wolfe
Visit the Wolfe Pit
Wolfe Rub Recipes
Larry Wolfe is offline   Reply With Quote
Old 02-09-2007, 06:14 AM   #15
Moderator
 
Nick Prochilo's Avatar
 
Join Date: Jan 2005
Location: Long Island, N.Y.
Posts: 16,367
[quote=Bruce B]
Quote:
Originally Posted by "Nick Prochilo":2cz5zxsh
Send me a sample, I'll handle it from there. I pretty much put Wolfe rub on the map! I was gonna try marketing Puffs sausage but.....................
I think we all know what you're doing with Puff's sausage..... [smilie=a_holyshit.gif][/quote:2cz5zxsh]

Nothing! I didn't get any either so I couldn't do that even if you wanted me too!
__________________
I hope this isn't negative!
Nick Prochilo is offline   Reply With Quote
Old 02-09-2007, 06:25 AM   #16
Official BBQ Central Mark
 
Finney's Avatar


 
Join Date: Jan 2005
Location: Savannah, GA and Somewhere near Lexington, NC
Posts: 8,563
Good, helpful post Larry.
__________________
Chris

"Of all the imaginary friends I've had, I don't think there was one that I didn't end up having to kill."

in seach of Umami
Finney is offline   Reply With Quote
Old 02-09-2007, 06:53 AM   #17
BBQ Centralite
 
Woodman's Avatar


 
Join Date: Jan 2005
Location: Mentor, Oh
Posts: 4,457
Yeah, WTF?
__________________
"I was born to cook for people"
Woodman is offline   Reply With Quote
Old 02-09-2007, 08:23 AM   #18
Moderator
 
wittdog's Avatar
 
Join Date: Apr 2006
Location: West Seneca NY
Posts: 9,860
Put me down for a sample....
__________________

__________________
Save the gas for the criminals Q with wood...

I get more sauced then my Ribs

My Bark is as good as my Bite!

Swine so fine it's Criminal

Never trust a skinny cook!!!!!!!!
wittdog is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off







All times are GMT -5. The time now is 07:41 AM.


Powered by vBulletin® Version 3.8.8 Beta 4
Copyright ©2000 - 2020, vBulletin Solutions, Inc.
×