The problem with Henckels is that there are two Henckels companies. Their logos are similar, they are made in the same city, etc. People don't understand / realize that they aren't the same.
The good/better one's logo has the two people (twin) one it, the cheaper, leaser quality one only has one person on the logo.
You see a lot more of the lesser quality Henckels lines in discount stores than you do Wustof so people assume that they aren't as good of knives. (and those aren't) And of course in the past few years companies have paid people to use their products on TV so you assume that they are the best because (fill in the blank) uses them. Not always the case.