Super Snoops - I did a party a few weeks ago for a guy who owns www.newmediastrategies.net
. He told me they are internet super snoops for very large companies such as Coke, NASCAR and other.
They spider the web for anything being said good or bad about a product and or company. They also plant or create blogs and such to get talk of a product or company started or keep it rolling.
I would not be surprised if it's his company or one like it working for Charbroil.