Did I miss it or does this rub have no ground black pepper? With the exception of some kinds of fish, I can't think of anything I put in my kettle, on my gasser, or in my smoker that doesn't contain black pepper.
Add 2 T ground black pepper.
Friends don't let friends eat farmed fish.
"People sleep peacefully in their beds at night only because rough men stand ready to visit violence on those who would do them harm."